Accessibility as Business-Booster

It has been official since June 28, 2025: digital accessibility is a legal requirement in Germany. Anyone offering websites, online stores or digital services must ensure that they are accessible to all people - regardless of disability, age or technical equipment.

And: the supervisory authorities are already checking whether the requirements are met. Those who do not react risk penalties, complaints and loss of image.

However, instead of simply reacting to pressure, many companies are using the situation strategically, as accessible digital offerings bring tangible economic benefits.

Study shows: Accessibility works - for everyone

The latest Capterra survey of 2,748 company representatives shows how much potential there is in accessible offerings:

- 38% of companies record higher sales after making their website more accessible.

- 53% report higher customer loyalty.

- Over 50% use AI-based tools to identify and remove barriers.

Accessibility has therefore long been more than just an issue for specialists - it is a competitive factor.

Affected now: Those who are not yet compliant after June 28

All products and services placed on the market after June 28, 2025 must be accessible. The same applies to existing digital offers if contracts are concluded or products are purchased via them.

The same applies to existing digital offerings if they can be used to conclude contracts or purchase products - for example in online stores, customer portals or self-service systems.

Websites that are not yet compliant must either:

- improve immediately,

- or openly communicate what is being improved and what interim solutions exist (e.g. telephone ordering options, accessible document versions on request).

AI helps - but does not replace a strategy

Many companies are now using artificial intelligence to efficiently identify and remove barriers. The most common applications include

- automatic creation of image descriptions (alt texts)

- Contrast and color palette analysis

- Automatic subtitling of videos

- Simulation of keyboard navigation

- continuous monitoring with automated reports

But as helpful as these tools are: A purely technological solution is not enough. Only the combination of AI, manual checks, user feedback and strategic planning will lead to sustainable accessibility.

Eye-Able®: Holistic support on the path to accessibility

Eye-Able® offers companies and institutions a wide range of solutions for digital accessibility - from technology to strategy:

- Assistive features for websites (e.g. contrasts, font sizes, read-aloud mode)

- AI-based analysis tools for translation, simple language and rapid detection of technical barriers

- Manual accessibility audits by experts and real users

- Workshops, training and advice on how to integrate accessibility into processes in the long term

Eye-Able® software suite is already in use on over 15,000 websites worldwide - at companies, public authorities, universities and in the healthcare sector.

The obligation is there - but the added value remains crucial

Since June 28, 2025, it has been clear that accessibility is no longer optional. But those who set out now - or continue to invest - will gain more than just legal certainty:

- More users who can take advantage of offers at all

- Fewer abandonments, more conversions

- Better SEO and a positive brand image

- And above all: a contribution to genuine digital participation

Because: accessibility is not an additional function. It is the new standard - for a digital world that is truly open to everyone.